William Lu attended the graduate film conservatory at Florida State University where he received his MFA in Film and Television Production. He spent three years at Herzog & Company where he produced content for clients like Disney, Paramount, Dreamworks and Sony Pictures. In 2005, he was the recipient of the Los Angeles Asian Pacific Armed with a Camera Fellowship.


A year later, he wrote and directed Asian Task Force, a half-hour mock pilot that paid homage to many of his favorite 80’s television series. In 2009, William made the transition to new media, working as post supervisor at Machinima on their Terminator: Salvation original web series. 


He was subsequently hired at Maker Studios, where he produced content for their gaming vertical. In 2012, he switched to freelance producing, serving as a co-producer for Rosanna Pansino’s “Nerdy Nummies” blockbuster YouTube series while simultaneously developing feature content that he could later direct.


Mark Heidelberger began his career working for such companies as Outlaw Productions, Film Roman and Ken Sherman & Associates. He co-founded Beverly Hills-based Treasure Entertainment in 2000, serving as a film executive, content creator and literary manager until 2011 before leaving to become a freelance producer.


He has produced music videos for artists Janelle Monae, Snoop Dogg, Cam’ron and John Michael Montgomery as well as commercials for Lamborghini, Con Air and Cox Media, to name a few.


His feature film credits include Harsh Times, Man Overboard, Ninja Apocalypse, It’s Not You, It’s Me and Flintown Kids. He also developed and packaged the thriller Don McKay, produced the Chopper web series, and executive produced Hallmark Channel’s You’ve Got a Friend.


He is a member of the Producers Guild of America. He holds a BA in Film Studies from UCSB and an MFA in Producing from UCLA’s School of Theater, Film and Television.